When anyone views your website, they mostly focus on the text and pay little attention to the graphics. This is thus because the primary sources of information are texts. Therefore, when developing content for your website, you should be careful to balance the text and graphics. When it comes to this, typography is important. Typography is still thriving in the contemporary world of web design and still has a significant impact even as there is a growing shift toward visual content to support mobile devices.

Main reasons typography is important

Connect with different audiences

Without breaching the boundaries of your brand guidelines, you can change your brand to connect with various audience segments by strategically using typography. As an example, you may implement a marketing campaign that targets a certain demographic (such as older folks) and cater your typographic decisions to them (e.g. using larger, less ornate fonts for clarity and readability). With the aid of a web development company, you can apply the perfect typography for your website.

Attract readers

The fundamental method of employing typography is choosing the appropriate font for your website. The font needs to be as uncluttered as possible. It shouldn't be painfully small and subpar. The key to presentation is using legible fonts. Your text is improved by the fonts you use. It aids in the comprehension of textual information by readers. For you to draw in your target audience, making the right decisions about colour, font, and text size can be really important.

Adds to your brand’s tone

The tone and feel of your brand aren't determined by just one factor. A person's overall impression is produced through the synthesis of several elements. Your brand's colours, visual selections, messaging, and other design components combine with your typography to create an overall impression. The point is that each font type has a unique effect and is purposefully chosen by web designers to convey a certain message, even if you aren't familiar with all of them.

Establishes hierarchy

Both size and colour of web fonts can assist you in defining the hierarchy of your content. The font will be more attractive the bigger it is; the next biggest font will be the second most attractive, and so on. By choosing different font sizes, you can instruct your audience to read your material in the order of importance. You can draw attention to crucial information by emphasising it with a contrasting colour. Simply altering the colour of a headline will accomplish this.

Create contrasting elements

Your layout can be made more fascinating and the viewer's attention captured by using a subtle contrast with your typography, just like you would with any other element on your website. The contrast provides your website with a more endearing and elegant appearance. Additionally, your content's elements provide you with the chance to experiment with various font styles. Balance the plain fonts with creative fonts if your paragraphs are maintaining the design's stability.

Better user experience

Typography helps users navigate your website with ease by pointing them in the right direction. They benefit by getting the information they need when they need it. Additionally, it makes it easy for them to decide what to do and how to do it. Additionally, it aids in guiding user behaviours and delivering information that is pertinent to the current environment.